A personal brand online is your personal word of honor that exists in cyberspace. Personal branding tells people who you are, what you do, how well you do it and why they should trust you to do it for them. It also continues to remind customers of these facts time and time again, creating a brand that is pervasive in the industry.
Raising Your Visibility
Every brand needs visibility, but that isn't just a figure of speech. Personal branding seeks to make you visible both in how easy it is to find out about what you do and to actually bring a visual aspect to that brand.
All branding, even offline brand efforts, should have some type of visual component. Stores often use a logo or a character to provide visual cues and remind customers about the store. Personal branding online can use this same concept to create a visual aide that immediately makes people remember you and your brand.
Creating Personal Branding Cues
This can be a website logo that you use on your website and all promotional materials, or you can use a picture of yourself to use as your personal branding cue. A professional picture is a popular way to create a branding image that becomes synonymous with the reputation that you create online.
When you market your business or website online, use the image as a way of tying all of the marketing together with the site. When people see the image on your website the first time, it may not sink in. When they see it on all of the promotional materials online, they will be reminded of the site that also contained that image.
Establishing Virtual Visibility
Along with your brand visibility, it's important to build up the reputation that goes with that brand. Part of this is to be pervasive online and to be seen as an expert in the field. Writing in-depth marketing materials that show off your expertise is a way of establishing your reputation. And, by tying all of these into your central business website, you attract customers who already know that you are knowledgeable in the field.
To stay visible long term, continue to add marketing materials to the Internet over time. This large body of marketing work will lead to better visibility online. Customers who see your personal brand on several sites, blogs and forums will come to know you as someone who is successful in the field.
A growing body of work that establishes your expertise also makes your personal brand harder to forget among the many other brands out there. With personal branding, staying visible in the vast landscape of cyberspace becomes much simpler and more effective.
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