Niches Marketing - How Anyone Can Find A Niche

Niches marketing - how anyone can find a niche. Find your niche market first and then start thinking about what kind of product or service they might want.

Too many people are looking for a "product" to sell online. This is a huge, fatal mistake that can kill your business before you even get it off the ground. By starting with our proven business formula, you're going to approach the problem from a different angle. You're going to find the market first, then develop the product.

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Look for a MARKET that's easy to reach. Find your market first and then start thinking about what kind of product or service they might want. If you do this, your business is geared for success before you even launch it! This is the simplest rule of Internet marketing, yet it's the one thing so many people overlook. It is the biggest reason so many startups fail. They make the fatal mistake of looking for the "right product" to sell online, rather than finding the right market.

Think about WHO wants to buy your product -- not necessarily who needs your product, but who wants to buy it, and whether or not it's easy to find online. If you can't identify and easily reach that market online, then your business is in danger of failing.

Suppose you're interested in selling to people who are interested in making seashell jewelry, for example. If that's the case, you have a target market that is easy to find. There are forums, e-zines, and blogs all about making your own seashell jewelry.

Sure, it's a small market, but it's one that's extremely easy to target. Here's why:

• You can easily and precisely define this market
• You can find out exactly which websites seashell jewelry makers visit to find tips, advice, and products
• You can find forums, blogs, and social networks where they meet online to trade information and tips
• You can find out what keywords they are using to describe problems they're having or things they'd like to accomplish

... and that means you can actually make a profit by selling something to them!

Niches marketing - how anyone can find a niche. Find your niche market first and then start thinking about what kind of product or service they might want. Now, even if you already have a product to sell, niche finding still gives you a HUGE advantage. Niche research helps you figure out how to find your customers by learning about all the different problems your product can solve.